BookingLab launches with the goal of revolutionising digital booking services

Ben Jones
19 July 2019
Est. Reading: 2 minutes
Updated: 16 August 2021

Birmingham, UK - 19th June 2019

BookingLab, a new software solutions provider, has launched with the goal of delivering tailored customer journeys for bookings, transport, and geospatial development. 

Using strategic partner technology from JRNI Ltd., formerly BookingBug, the leading customer engagement platform for omnichannel conversion, BookingLab provides personalised solutions to help organisations within the public sector build better customer relationships. BookingLab seeks to play a key role in designing accessible and convenient booking services for customers and has numerous mobility solutions to encourage low-cost, sustainable transport, including a shared mobility offering for event-based ride sharing. 

Chad Duggan, Founder and Managing Director of BookingLab, is a seasoned professional in the development and deployment of software solutions. Over the past five years, he has guided digital transformation projects across multiple sectors with a particular focus on the public sector. 

We’re proud to announce the launch of BookingLab at a time when transformational change is thriving. As consumers, we expect ease, choice, and speed from our services. With the support from JRNI, we’re in a great position to deliver on our business goals.

Chad Duggan, Founder and Managing Director of BookingLab

The underlying technology BookingLab uses is powered by JRNI, which is designed to facilitate powerful human-to-human experiences that increase conversion and revenue, customer loyalty, and lifetime value. 

It’s been extremely rewarding working with the entire BookingLab team. BookingLab has a strong reputation in the public sector and helps us maximise penetration there. We’re looking forward to continuing to provide BookingLab with an incredible customer journey that will help them further expand their innovative services. We congratulate them on their success and can’t wait to see what they’ll accomplish in their next phase of growth.

John Federman, JRNI’s CEO

For more information about BookingLab, please visit or contact via 0333 444 0203 or

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